KEVIN ROBERTS

Manchester United – Living The dream

Here’s one of life’s rules: when someone follows their dream, everybody, no matter what the impact on them, loves them for it. And that was exactly what happened when our top guy in Saatchi & Saatchi London, Lee Daley, decided to leave us. Did we want to lose him? No. But did we love him for heading off to take on the challenges of his Lovemark Manchester United? We sure did. Anyone who sees the light in Lee’s eyes knows that Manchester (right city, wrong club, but you can’t have everything) is in for an exciting ride. They have found someone with total passion and real commitment to them from birth. As for us, he’s assembled fantastic componentry for a great twenty-first century agency at Charlotte Street which is now packed with Inspirational leaders. Someone is in for a lot of fun in ’07 stepping into the role and making it run. And let’s not forget our increased chance of getting tickets for Old Trafford!

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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.

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