KEVIN ROBERTS

Turn Your Life Around – Four words that have meant a lot in my life when they are shortened to TYLA. This remarkable programme was started back in 1996. The idea was to help kids at risk make positive choices for themselves by giving them the right support, the right mentoring and the right opportunities. The New Zealand Police were involved from the start – the kids selected for the programme really are at serious risk – and this partnership still drives the organization. We all know how easy it is to make the wrong choices when we are young. For most of us there are family and friends to get us back on track, but what happens to the people who are on their own? That’s where TYLA steps in with camps and mentoring, challenges and values, long-term advice and support. While in New Zealand this week, I was honored by the Rotary Club of Auckland with a Paul Harris Award. Rotary were there with financial support at the very beginning when TYLA was an untried idea, so it was fantastic to be at this event to accept the Award on the behalf of the whole TYLA team.

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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.

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