Following up on my piece about simplicity, here is a great example. The best sisomo is sisomo inspired by the simplest best ideas. Production value is important, but not as important as magic. In some quarters that is has become known as the Zapruder Effect, based on the short piece of grainy, silent 8mm film that showed the tragic assassination of John F. Kennedy and demonstrated once and for all the power of ideas and emotion over technology.

So it is with the extraordinary sisomo you can see here. This single take piece is called Daft Hands, based on the Daft Punk song ‘Harder, Better, Stronger, Faster’. Incredibly it was made by a 19-year old called FrEckle. Why is it such a blast? Because it’s smart, it’s simple, it’s economical, it’s skillful and it brings joy to your heart. This version has been taken from The Radar Festival’s Top Ten Low Budget Music Videos. Also included in the Top Ten is one of the most unforgettable short sisomos ever. Bob Dylan presenting Subterranean Homesick Blues as directed by the legendary documentary maker D A Pennebaker. Look out for beat poet Allen Ginsberg lounging in the background.

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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.


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