Light a candle for sisomo

I love all forms of sisomo but this sisomo card created by artist/designer Julie Ruiz for VH1 is special. It’s proof again that the size of the idea isn’t always about the size of the budget. With simple stop motion photography (ok, it would have taken thousands of shots but anyone with a camera, a bunch of candles and steely determination could do it), Ruiz has created animated images that will burn right into your heart. Iconic, compelling, authentic. Catch some pics of the set-up here. The music is “Cloud Winter Breeze” by Orba Squara. And finally, VH1 which commissioned the work, should take a bow. It was VH1’s Brian Graden who inspired Matt Stone and Trey Parker’s animated Christmas card that turned into the phenomenon that is South Park. Hold onto your hat Julie.

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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.


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