Monocle magazine goes from strength to strength. It still has the same rich mixture of current affairs, business, culture, and design that makes it a must-have on any long flight. But now Monocle has leapt off its pages and out of it website into the big wide world and done something close to my heart. In London, just off the Marylebone High Street, Monocle has launched a tiny store in which they have arranged their Lovemarks. They’ve put their money where their mouths are and stood behind some products taken from the advertisers in their own pages.
Imagine you are walking down the main street and you see a small, well-lit place that has this line-up on its shelves: Moleskine, iPod, an IKEA chair, Tiffany & Co. jewelry, Bose, Dualit toasters, Beyond toothpaste, Mrs Ball’s Chutney, Matt & Nat bags, Natura skin cleanser. What connects this variety of products? It’s not the superb taste of Murray Moss or the pulse of the latest trends picked up by Colette, it’s the simple fact that they all are included in Lovemarks.com’s Top Five lists. Who wouldn’t push open the door and step inside?
One day I hope to create my Lovemarks store, but as I love Monocle, their store sounds like a great start.
