KEVIN ROBERTS

I was born in 1949. In 1965 I was sixteen years old attending Lancaster Royal Grammar School, passionate about sport, The Beatles, The Who, The Byrds, Bob Dylan and Leonard Cohen. I loved Manchester City, Lancashire County Cricket Club and the All Blacks, as I do today. And I still listen to the Beatles (The Remasters arrive tomorrow – Yeah, Yeah, Yeah!), Bob Dylan, and Leonard Cohen pretty much all the time.

In those great days I was growing up in the Northwest of England believing nothing was impossible, believing in the unreasonable power of creativity, believing in music, fashion, art, design and beauty. I’ve never waivered in any of these beliefs and Saatchi & Saatchi has given me a foundation from which I can learn and practice all of them.

Growing up in Lancaster, every Friday or Saturday night we used to go to the Floral Hall or Central Pier in Morecambe to watch the great bands of the 60’s. Phillip Sycamore and Stan Hilling were partners in crime back then. Phillip is now a judge in the UK and Stan runs a shoe company in Austin, Texas. We saw Roger McGuinn and The Byrds, Cream, The Yardbirds, and The Who on four consecutive weekends. Mike Shepard and I used to watch Lancashire play at Old Trafford. Yesterday I bought a privately published book called Mods and Blockers by a guy called Colin Evans. Colin is one year older than me and the book is about the summer of 1965, what it meant to Lancashire Cricket, what it meant to be 17 fresh from grammar school launching into a small town society as a bit of a raver, and constantly under threat from people saying, “I’ll tell your parents what you’re really like.”

The book is a triumph of the times. Getting someone to publish a book like this, which will initially have a market of a select few, must have been quite the challenge. Colin has been a journalist for 40 years and this is his first book. What a dead cool thing to do. Nothing is Impossible.

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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.

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