I spoke this morning with Alexis Glick on FOX Business’ The Opening Bell. We discussed the ongoing impact of the recession on advertisers and society, the importance of priceless value and the creation of loyalty beyond reason, the opportunities for creating intimacy and conversations through screens, and even played a word association game. This was my second interview with Alexis (having met her at the World Business Forum in October) and it was fun – while I do a lot of media, nothing quite compares with the buzz you get from working with a great interviewer on live TV.

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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.


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