Red Carpet Treatment

Winning awards is something every company in every industry loves to do. Awards are great to strive for, they raise standards of excellence, lift team spirit, and attract new business. Saatchi & Saatchi has a goal of being Agency of the Year in every market in which we operate.

Late in 2009 our Sydney-based Australian company was named Agency of the Decade by Campaign Brief, and across in Buenos Aires our Argentinean agency Del Campo Nazca Saatchi & Saatchi was named the “Most Awarded Agency” for the fifth consecutive year by Editorial Dossier. CEO Pablo Del Campo is one of our creative geniuses (as well as my longstanding clay court foe on the world’s tennis courts), he and his team had another big year in the Gunn Report, the Clios, Cannes, Cream and FIAP.

Above is an example of Mystery, Sensuality and Intimacy Argentinean-style in the form of “The Kiss” – and below is a recent example that could only come from Australia – “Border Patrol”.

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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.


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