It’s a simple strategy, and, if executed properly, is followed quickly by “Do Another Thing.” In most instances, small changes in behavior can have a massive effect on the world.
I stand by this approach to sustainability, but sometimes you’ve got to shoot for the moon. I’m proud to say that that’s exactly what my friends at Procter & Gamble are doing.
P&G has just announced a sweeping and ambitious Sustainability Vision, which includes powering their plants entirely with renewable energy, using 100% recycled or renewable materials in all of their products, and having none of their waste end up in landfills.
What’s most inspiring about P&G’s sustainability efforts is that they extend far beyond the environment. Through a variety of initiatives aimed at providing food to hungry children around the U.S., increasing access to education in India, and helping Chinese school children adopt good hygiene habits, P&G is fulfilling their responsibility to improve lives and make the world a better place for everybody.
