Ok it’s cheesy but what can you do, we’re the Lovemarks Company so Valentine’s Day needs a splash. AdAge have published their first Relationship Issue, exploring relationships of all kinds – marketer/consumer, agency/marketer, manufacturer/retailers – as well as looking at different tools and methods for building deeper consumer connections. They were kind enough to ask me to write an op-ed on Lovemarks – why the thinking has survived (and in my book, thrived), and what’s ahead. You can check out the past, present, and future of Lovemarks here. Here’s a chart I use in the article to show the shifts that have occurred as we move from New (which is over) to Now (Now!)
Today, turn it on for that someone you love.
