Our team in Sweden has put a fresh spin on laundry for Ariel by staging a fashion shoot with a difference. They set up a giant robot in Stockholm Central Station that fires stains (a cocktail of ketchup, chocolate and jam) at high end designer clothes swinging from a conveyor belt. The robot could be controlled by anyone from Denmark, Finland, Norway or Sweden through Facebook. If you hit something, the garment would be washed with Ariel in a big glass washing machine, then sent to you in the mail – as clean as it was before you gleefully squirted it with gunk. Nice work guys, keep dialing up the fun.

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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.


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