Three Saatchi & Saatchi agencies in our Latin American network have been recognized for outstanding creativity and innovation in AdAge’s Agency A-List this week.

F/Nazca Saatchi & Saatchi, Brazil, is International Agency of the Year runner-up in recognition for work on Nike, Carrefour and Olay. The agency has consistently created inspiring movements that bring people together – whether through their love of sport, or efforts to fight hunger. Their work is always full of emotion and a sense of Now.

Del Campo Nazca Saatchi & Saatchi, Argentina, listed as one of the 10 most creative agencies in the world. This is the second consecutive year the agency has listed on the A-List; winning International Agency of the Year last January. Their brilliant and entertaining ideas continue to surprise and delight. Watch their campaigns for BGH and Andes Beer. Who wouldn’t want a musical microwave or an intelligent beer cooler?

Conill, Saatchi & Saatchi’s U.S. Hispanic agency, was highlighted as a standout shop for double-digit growth and a reputation for creative use of non-traditional media. Their campaign for T-Mobile’s family plans featured a telephone call that lasted for the entire duration of a telenovela episode. An example of integrated TV and digital advertising that really hit the spot with its audience.

Congratulations to Fabio, Pablo and Cynthia, and all their people on this tremendous result.

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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.


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