Bruce Springsteen’s latest album ‘Wrecking Ball‘ is full of fighting spirit. It’s a man’s view of the world today and a reminder that we need to keep working to make it a better place for everyone. At the recent SXSW, Springsteen talked about essence of music: creativity.

“The purity of human expression and experience is not confined to guitars, to tubes, to turntables, to microchips. There is no right way, no pure way, of doing. There is just doing.”

I agree. The unreasonable power of creativity makes things happen.

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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.


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