Start Me Up, Everyone

A few years back I blogged on Kickstarter, a great idea for funding great ideas. A few years on this site is gathering kudos as a way for funding, launching and scaling ideas that have ‘unreasonable power’, as we say at Saatchi & Saatchi.

In an always-on world of instant sharing, Kickstarter is starting to feel like a model for the future. For an entrepreneur, it’s fast crowd-stormed feedback on whether an idea is an idea or just masquerading as one. If it’s an idea, your world accelerates and all power to you and benefits to others. Otherwise, move on. Effective and efficient. Fail fast, learn fast, fix fast in action. Projects that have been funded range from indie films, music and comics to journalism, video games, and food-related projects. The top three projects crowd-funded have been for video games; the top 10 projects have raised an average of $1.525M each; the top project had 87,000 backers.

While the boundaries of the model remain to be seen, at least it gets an idea up in the air. Solutions to the world’s problems will come from crazy individuals, underpinning my belief that the role of business is to make the world a better place for everyone. Check out this example from New York to raise funds to build the world’s first underground park.

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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.


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