Sustainability requires strategic thinking, courage and resourcefulness. Luxury gets a bad rap for being wasteful so I am proud to say that luxury hotels are actually one market that is at the forefront of transforming their industry into being Irresistible Blue. And it’s catching on. As more consumers demand sustainability, more hotels will be changing for good. In India, luxury hotels are focusing on energy and water conservation. Now consider that there were 500 hotels and 90,000 rooms developed in India in 2011 alone.
Three eco-luxe hotels that possess seriously True Blue credentials are: Wolgan Valley Resort & Spa (Australia), Laguna Lodge (Guatemala), The Scarlet (UK). These hotels use renewable energy, support local procurement to reduce food miles, are involved in flora and fauna preservation and are strongly involved with their local communities. One of my favorites in Grasmere is Moss Grove Organic. It’s got the planet at heart, right down to its natural-ink wallpapers and reclaimed timber beds. It’s a business proposition that attracts a global clientele whilst protecting the local market. And you get a priceless experience as a result. If that’s not good, I don’t know what is.
