Making A Creative Match

The Saatchi & Saatchi Network is made of approximately 6,000 people in 72 countries worldwide. As the demands of our industry diversifies and the way people do business changes, finding and keeping the best creative talent is a challenge. You need to give them responsibility, learning, recognition and joy, but also create an environment that’s fun.

Recently, we’ve attempted a few novel ways to hunt out the best creative minds. We’ve gone to where they are most likely to be found and invited them to engage with us through the mediums they know best – through apps and games.

Saatchi & Saatchi Germany created the ‘Mobile Creative Director App’ that allows people to share their ideas with the agency and Yossi Lubaton, CEO of BBR Saatchi & Saatchi, Israel, has just run a recruitment drive within Diablo III to great success.

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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.


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