If you’re a musician you will already understand the creative results you get from jamming with others, but have you ever jammed at work?

From crowdsourcing an idea to connecting thinkers, leaders, do-ers and disruptors(!) companies are starting to recognize the power behind a collaborative approach to idea generation. IBM runs innovation jams where the company runs large events for staff to pitch in and jam ideas. One such session included 150,000 people from over 104 countries over a three-day period.

Behind every great innovator you will find a great team. Thomas Edison tapped into the jamming process at Menlo Park, New Jersey, which led him to once boast that they could produce “a minor invention every 10 days and a big thing every six months”. Working together in a common space, Edison and his team were an early example of an ideas company.

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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.


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