To Live Longer, Create

There’s a lot of emphasis on keeping our bodies in top condition through diet and exercise, but what about keeping our brains in shape?

A new study published by the Journal of Ageing and Health has found that creative attributes like being open to new ideas is an indicator of longer life. Using data from 1,349 men between the years of 1990 and 2008, the study found that creativity, rather than intelligence, reduced the chance of death.

Our brains help us think, reason and feel, but they are also the command centres for all of our bodily functions. According to one of the study’s researchers, Nicholas Turiano, keeping the brain healthy may be one of the most important aspects of aging well. The study also found that one of the important factors of creative people is that they can handle stress better than others, which helps decrease the chance of stress-related illness and disease.

PS: I’m writing this from the Augustine Hotel in beautiful Prague… a converted 13th century Augustinian Monastery with monks still in residence brewing their 14% – yes 14% – St. Thomas beer… put Prague, the Augustine and the beer on your bucket list.

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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.


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