Toyota Tows The Endeavour In L.A.

Los Angeles residents are about to see history being made as the space shuttle Endeavour is towed from LAX to its final resting place at the California Science Centre by non-other than a Toyota Tundra pick-up.

Yes, a Tundra. Identical to the one you might have sitting in your garage. What better way to show off the capabilities of a pick-up truck than by towing a space shuttle that weighs in at over 300,000 pounds!

Toyota is a long time supporter of the California Science Centre, working to raise support and awareness of the space program. Saatchi & Saatchi Los Angeles came on board for this project, coming up with the concept and helping develop a range of online activities and resources about the Endeavour project.

So keep your eyes on the ground on October 13 – you might just see a space shuttle drive by.

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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.


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