Winners have an edge in design. Look at the Interbrand Top 100 brands – their products and systems are thoughtfully considered. A ten-year evaluation by the UK Design Council showed that design has a direct link to business performance from turnover and profit, to market share and competitiveness. “Design intensive firms outperformed their peers by 200% through bull and bear markets” and 80% of companies believed that design would give them an upper-hand in the current competitive market.
Design is an integral part of developing more high-value manufacturing. If we underestimate the importance of design we’ll miss an opportunity to add value through innovation – and make the world a more beautiful place.