Adobe is one brand that has really put creativity in the hands of the consumer (we all know the PDF but think Photoshop, Acrobat, Flash). For many, Adobe is more than just a suite of software. It’s a tool that makes people feel empowered. With Adobe you don’t have to be a rocket scientist to bring ideas to life and you can create anytime, anywhere as long as you have a computer.

In a recent study on the relationship between creativity and education, Adobe interviewed 1,000 Americans ages 25 and up who were college-educated and working full-time. The questions asked were used to gauge what people thought about creativity and how important it was in their academic and professional lives. Here are some interesting findings:

  • People most associate creative thinking with “thinking out of the box” or “ability to come up with innovative ideas”.
  • Most people agree that creativity is valuable to society and contributes to economic growth.
  • Not everyone thinks that creativity is a skill that can be learned. A lot of people still consider it an innate talent.
  • In education, science and math score highly as courses that contribute to creative thinking.
  • A majority of people think that managing people within companies requires more creativity than working with external clients.
  • After intelligence and personability, creativity is the third most important trait to career success.

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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.


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