Each piece in the collection features a logo of a heart slashed by an X, representing Ronaldo’s ‘Love to Win, Hate to Lose’ mentality. It’s a brilliant visualization of an idea that can be worn over the heart like a badge of honor. This idea acknowledges that winning is all about frame of mind. Whether you’re a professional athlete or the average guy, wanting to win is a great attitude to adopt in everyday life. It’s uncompromising, results focused and driven by passion.