In this digital age of iPads, iPhones, TVs, computer screens, etc., it is sometimes good to go back to the future. A couple of nights ago I went to an IMAX theater to watch Skyfall. The screen was amazing. It wasn’t like being at the movies, it was like being in the movies. The sound was absolutely incredible. You could smell the Scottish heather at the end of the movie.

We are all Screenagers but that IMAX experience reminded me that mobility and personalization are one thing but you can’t beat a big movie on a big screen with big sound.

And Javier Bardem stole the show. What an amazing performance. It looked like he was having loads of fun.

(And incidentally, am I the only one that’s noticed how big Daniel Craig’s ears are?)

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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.


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