“Quit Smoking with Barça” is the latest iteration of the successful “Ex-Smokers are Unstoppable” campaign by Saatchi & Saatchi Brussels created to encourage some of Europe’s 140 million smokers to kick the habit for good. The campaign provides advice and motivation straight from the mouths of Barça’s phenomenal players, coaches and staff, and delivers it into your phone or inbox when you need it most.
I love the way this campaign throws the relationship between sporting institutions and fans on its head. The fan becomes the athlete and the club focuses on supporting them. FC Barcelona President Rosell sums it up best: “If you can commit to trying we can commit to standing by your side every step of the way on your journey to a smoke-free life. There has never been a better time to quit than now”.
