Lance Armstrong: from Hero to Zero

Lance Armstrong has been banned from all competitive sport for his lifetime. Good. This is the least he deserves. Take up meditation, hiking, solo yachting, writing fiction. I say this as a sportsman, sports sponsor, and sports administrator.

The Sunday Times, which is seeking recompense for £1 million in libel damages they paid out to Armstrong after they made drug-taking allegations against him, said this two days ago: “Lance Armstrong is probably the most egregious drugs cheat in the history of sport. He cheated his way to an unprecedented seven victories in the Tour de France and countless other championships. He bullied his team-mates and the cycling establishment into keeping quiet or turning a blind eye.” And he’s ruined countless people’s lives and reputations. He only cares about Lance.

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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.


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