KEVIN ROBERTS

Nurturing Through Nature

Though there is a lot of inspiration online, sitting in front of a screen all day will not be the catalyst for your next big idea. We have yet to really understand the affects of the constant use of technology on our brain, but research by Prof David Strayer indicates that we need to prioritize getting out and smelling those roses a whole lot more.

Strayer teaches cognitive and neural science at the University of Utah and has performed experimentsthat show that people get better at problem-solving and creativity when they have spent time outside in nature. Maybe it’s a physicality of it, or the calm of quiet, or the magnificence of biology. Our brains get a boost being out in the world.

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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.

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