Great thinkers, leaders or innovators always emerge from a cutting-edge scene where a group of talented individuals from a variety of disciplines are pushing the boundaries of creativity. Consider Matisse and Picasso, who were part of French Expressionist movement, or the Beats’ Jack Kerouac; all were geniuses in their own right, but they were also part of a larger movement.

Musician Brian Eno termed this as ‘scenius’ or a collective form of genius. This “ecology of talent,” as Eno puts it, is a great concept to describe the interaction between a scene or an environment and how it leads to collaboration between talented people.

But this is not just a way to explain the formation of movements or genres within art. I think that it is a valid way to describe and better understand how leaders and entrepreneurs operate within the business environment. ‘Scenius’ in the business world is most commonly referred to as collaboration. It’s the concept of bringing together talented individuals from a range of professions and coming up with new and innovative ways to tackle problems. At Saatchi & Saatchi we call it ‘One Team One Dream. Nothing is impossible’.

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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.


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