A shift in popular culture is TV shows and commercials moving away from favouring “heartlessness” and bitter sarcasm, toward sweetness and good hearted humour (which you can see in the increase in shows like Modern Family and the New Girl). HBR blogger McCracken Grant thinks that this is because society is moving out of an “era of darkness”, where the USA was at war and a recession has crippled economies, into a new era where people are ready to embrace a lighted-hearted approach to their daily distractions.

Perhaps this trend is a reflection of a society optimistically looking toward the future with a smile, rather than forlornly looking at the recent past; where spreading joy is becoming a daily event.

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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.


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