To the Society’s founder, Grant Pretor-Pinnery, and his fellow enthusiasts, every cloud does have a silver lining. “There are stunning parts of nature around us if we just change our perspective slightly,” say Pretor-Pinnery. “You’d be happier if you didn’t wish you were somewhere else in the world, somewhere without a cloud in the sky – encouraged by the travel industry. If you appreciate the beauty in that you’d be happier.”
The Society delivers a simple message, take the time to stop, look up, and appreciate your surroundings. Sometimes living life slow is just the way to connect to the creative.