TEDx Navgili, Milan

 loved the experience of presenting at TEDx in Milan a week or so ago. 18 minutes on the “Power of Love.” Thanks to convenor Ferdinando Buscema, magic experience designer. They’ve posted the video on YouTube, another few words to help TED get to another viewing milestone. TED Talks hit a billion views last November, and kudos to TED curator Chris Anderson and team (who are near neighbours with Saatchi on Hudson St) for turning an elite meeting in Monterey into an inclusive global movement.

A few years ago Chris came to our place to speak at the inaugural 7X7 event and posed the question: “Why would a group of otherwise perfectly normal looking people who could be entertaining themselves with some sort of electronic gizmo or otherwise relaxing after a hard day’s work choose to listen to talks?” His answer: “Talking is an ancient communications technology which pre-dates Twitter by about 2 million years. It’s a powerful technology, and it’s powerful because it is ancient. This is how ideas develop in your mind and then sort of explode into collaborative action. This is who we are. All of us have an amazing opportunity in the next few years to reinvent the ancient art of the spoken word. If we do, we’ll be rediscovering fire.” Correct, one billion times plus. (Btw next Saatchi New York 7X7 is on May 7, 7pm).

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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.


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