When you visit the site, you may be shocked. It’s not dressed in a designer outfit like one would expect, but it works effectively in helping people find the information that they need. It changes people’s lives by getting to the point. Driver’s licence? Passport? You’ll find it here. Housing benefits. Here too. It’s convenient, it helps everyone save money. It’s a sweet deal that seems to be getting a lot of hits.
Early on the team at GOV.UK established 10 principles to help them make the right design decisions. It’s a list that works for more than design. You can apply it to your business and most of them can change your life.
- Start with needs
- Do less
- Design with data
- Do the hard work to make it simple
- Iterate. Then iterate again
- Build for inclusion
- Understand context
- Build digital services, not websites
- Be consistent, not uniform
- Make things open: it makes things better