Hackers vs Programmers

I’ve often said that at Saatchi & Saatchi we prefer Outlaws to Sheriffs, Pirates to the Navy and Hackers to Programmers.

The Saatchi & Saatchi Creative Quorum in Singapore – five executive creative directors from the Asia Pacific who drive new creative thinking across the region – defined this for us.

  1. A hacker beats the system.
    A programmer maintains the system.
  2. A hacker is trying to get in.
    A programmer is trying to stop things getting in.
  3. A hacker does things because he believes in them.
    A programmer does what he is supposed to.
  4. A hacker changes the way things are.
    A programmer tries to keep the status quo.
  5. A hacker is agile.
    A programmer is a small cog in a big slow machine.
  6. A hacker has many points of attack.
    A programmer has one job.
  7. A hacker has to be fast.
    A programmer doesn’t.
  8. A hacker is self-reliant.
    A programmer relies on others.
  9. A hacker finds paths that don’t exist.
    A programmer guards the old ones that already do.
  10. A hacker is about being interesting.
    A programmer is about being perfect.

Recent Posts

Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.


Books on


Join us. Sign up for our blog.

Receive our regular updates in your in-box.