The death of a creature that may have never existed might not raise too many eyebrows around the world, but that misses the real point. Bit by bit, mystery is being sucked out of our lives. There isn’t a lot left that can’t be revealed by the click of a mouse. It’s not just that we like to know. Sometimes knowing too much takes the fun out of it. Even dating isn’t what it used to be. Youth don’t go in fresh and unschooled. They stalk each other on Facebook first.
When you know everything there is to know, there is nothing left to discover. We need to protect the mystery in our lives and in our brands. Mystery breeds desire and inspiration. It stokes our hopes and dreams. It emboldens our stories and creates legends. If Nessie is truly dead, I say it’s time to start rooting for Bigfoot.