What gets my media eye every day is Business Insider, an intelligently curated blend of breaking news, big picture macroeconomics, Wall St and tech analysis and surprises, media, social and cultural trends, climate change, gossip, travel, ephemera and lots of lists. It tipped Tesla shares the week before they rocketed 40%. From New York’s Silicon Alley legacy, Business Insider utilizes the same headline device eg 12 Disruptive Technologies That Are Changing The World/a potential $33 trillion/year impact by 2025 – as the lower rent Buzz Feed eg 15 Reasons Why Dylan McKay Is The Perfect Boyfriend. Jeff Bezos was a recent investor, so if you are a conspiracy theorist, you know always to “follow the money.” Business Insider is sometimes profound, usually irreverent, often funny, frequently useful, always on the money. It’s a flavor and speed of journalism should be giving the media majors heartburn.

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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.


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