I was in my NY office overlooking the Hudson on a hot summer afternoon yesterday; talking to Brent Smart and Tom Eslinger about our new website. My phone lit up with a text from Nikki, my eldest daughter, who is in South Africa on an adventure trek though the bush then onto Botswana, Namibia and Angola. On horseback. Sleeping rough in the bush.

“Sleeping under stars tonight on Beacon Rock. Faced huge male lion yesterday. He was hidden 5 feet from me. He leapt. Boom-Boom came from his throat. I could feel the pounding heart of my horse. We stood our ground. Escaped with scratches from the bushes. Nikki the brave xxx.”

My heart was pounding. “This, I said to Brent and Tom, is what our website should feel like.”

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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.


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