The Lone Ranger Rides Again

Jerry Bruckheimer’s Lone Ranger hit the movie screens last weekend. I grew up watching Clayton Moore and Jay Silverheels bring justice to the oppressed and now Johnny Depp and Armie Hammer have revived a timeless tale of good versus evil and right versus wrong.

It’s a ramschakle, patchwork, crazy couple of hours with a big opening, some amazing photography, and the best version of the William Tell Overture I’ve every heard. The hero of the show is Silver, the Lone Ranger’s horse (actually I think there were 3 different Silvers used in the movie). He steals every scene he’s in. Johnny Depp brings Captain Jack Sparrow to the Wild West and looks like he is having the time of his life.

The one-liners are worth the price of entry and the audience demographic reflects the craziness of the idea. When I was there, it ranged from teenager female fans of Johnny Depp, to a bunch of mid 30’s guys in t-shirts, short and baseball hats laughing before, during and after every one-liner, to old fans like me.

The reviewers were probably panicked because high art it ain’t. The beginning of a new Disney franchise it is!

For two hours last Saturday night I rode with Kemosabe and Tonto and the rest of the world stood still.

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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.


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