Enthusiasm is a key ingredient in any successful business. Enthusiasm is contagious, it’s motivational. People love it. The Greeks had a word for it. Enthusiasmos: literally, having the god within you. For that collective, contagious fervour the Welsh call Hwyl.
Before your next presentation, pitch or conversation, ask yourself how excited you are about what you’re communicating. Make sure your language (both body and vocal) is a reflection of the amount of enthusiasm you have for it. If you’re not enthusiastic about it, maybe you need to reframe the situation. Why sell something you don’t believe in?
To close the way I open, here is a quote by American writer, Ralph Waldo Emerson, “Enthusiasm is the mother of effort, and without it nothing great was ever achieved.”