It’s How You Say It

Walter Chrysler once wrote, “The real secret of success is enthusiasm.” And if you’ve ever been to a talk where the presenter delivered a lacklustre performance, even when the idea or product was fantastic, you’ll agree with the sentiment behind Chrysler’s words. Because it’s not just about what you say, but also about how you say it.

Enthusiasm is a key ingredient in any successful business. Enthusiasm is contagious, it’s motivational. People love it. The Greeks had a word for it. Enthusiasmos: literally, having the god within you. For that collective, contagious fervour the Welsh call Hwyl.

Before your next presentation, pitch or conversation, ask yourself how excited you are about what you’re communicating. Make sure your language (both body and vocal) is a reflection of the amount of enthusiasm you have for it. If you’re not enthusiastic about it, maybe you need to reframe the situation. Why sell something you don’t believe in?

To close the way I open, here is a quote by American writer, Ralph Waldo Emerson, “Enthusiasm is the mother of effort, and without it nothing great was ever achieved.”

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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.


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