KEVIN ROBERTS

An article in the August issue of Decanter brings together two joys of life: Illy coffee and Brunello di Montalcino. Illy is the definitive espresso brand in the world. Every day more than six million cups of Illy coffee are drunk in 140 countries. Illy is a client of Saatchi & Saatchi Italy – and since 2008 the Illy family have been owner of the Mastrojanni vineyard in Montalcino, the classic Tuscan hilltop village just south of Siena.

Brunello di Montalcino is one Italy’s most famous and prestigious wines, sharing the top spot with only the highly-prized Vino Nobile di Montepulciano and of course the ubiquitous Chianti. Brunello translates roughly as ‘little dark one’, and is the vernacular name for the large-berried form of Sangiovese from which the wine is exclusively made from. The Decanter issue also features an article on Brunello’s junior sibling, Rosso di Montalcino, an affordable wine with great structure.

Cin Cin!

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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.

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