New York digital strategist Greg Satell is a smart guy. His excellent blog Digital Tonto of October 9 ran with “4 Corny Business Ideas That Actually Make Sense.” He’s on the money. See the post for the full story of each idea.
- Tribal Leadership by Culture Sync based on Robin Dunbar’s research , mapping five Tribes whose cultures respectively are Hostile (rare), Dysfunctional (25% of organizations), Competitive(49%), Collaborative (22%), and Mission-Driven (2%).
- Lovemarks: Highly appropriate for marketing in the digital age. As technology makes breaks down traditional barriers to entry, the only sustainable path to advocacy is loyalty without reason;
- The Rise of the Machines: Erik Brynjolfsson and Andrew McAfee of MIT argue that automation is taking over in their book, Race Against The Machine ; technology is becoming so productive that machines are displacing humans; and
- The Passion Economy (Satell): successful managers must be able to focus the passion and purpose of high performing talent; the key human contribution [in an automated world] will be the ability to imagine and to dream.
Rah Rah #2! Greg calls Lovemarks “decidedly irrational and emotive” and me a “throwback” but “still thinking about humans.” I’ll bow to that.