Scratching the Mystery Out of Wine

There’s a certain degree of snobbery in the world of wine which has the potential to alienate potential enthusiasts. But one of wine’s elite, one of less than 200 master sommeliers, is out to not only teach the hidden language of wine, and do it with humor rather than intimidation. And really the name says it all, Essential Scratch and Sniff Guide to Becoming a Wine Expert.

The book’s author, Richard Bett sees wine as a ‘grocery’ rather than a ‘luxury’. His manual is a quick read – only 22-pages – but it helps breaks down flavors, colors, and provides 16 different scent stickers that are placed through the book. Scents of bacon, flowers, butter, grass, and even cat pee are translated onto paper to help readers identify the aromatic components in their glasses. The book’s illustrators clearly had fun with this one, including adding wine to paint to get the color of each wine type as accurate as possible.

It’s a book for anyone wants to speak a bit confidently when making a selection off the wine menu; wants to take the mystery out of wine while awakening their olfactory senses; or who is stuck for a Secret Santa present.

Incidentally I drunk a terrific Brunello di Montalcino last week at Massimo Ferragamo’s Castiglion del Bosco (an inspirational Tuscany experience)… Campo del Drago 2007… the 2008 is released this week. Keep an eye out.

Recent Posts

Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.


Books on


Join us. Sign up for our blog.

Receive our regular updates in your in-box.