Softly, Softly Does It

In the always-on, impulse-driven, instant-everything world of today, unleash and inspire defeats command and control. People are in power, not production or distribution. Soft power beats hard power every time.

Soft power is driven by generosity. By sharing. By making people smile. By helping people live better, be together, create together, have fun, and feel loved.

For a rough-and-ready portrait of what’s loved, scope this list of top 10 most-downloaded free iphone apps of 2013. Fun and joy in the moment, a dash of direction and loads of connecting and sharing, the defining essence.

  1. Candy Crush Saga
  2. YouTube
  3. Temple Run 2
  4. Vine
  5. Google Maps
  6. Snapchat
  7. Instagram
  8. Facebook
  9. Pandora Radio
  10. Despicable Me: Minion Rush

The road ahead for many people feels hard and rocky, and the ones who soften and smooth it – the enterprises that make life that little better – they will win.

Recent Posts

Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.


Books on


Join us. Sign up for our blog.

Receive our regular updates in your in-box.