Gideon in the Room

I’ve stayed in my fair share of hotel rooms in my life on the road around the world, and a ubiquitous presence has been the Gideon’s Bible in the bedside drawer. I have often wondered about the who, what and why of this distribution mission, and a recent article by Tommy Andres in Marketplace drew my attention. His post has everything a good story needs…

“The story starts in 1898 with a crowded hotel and two men weary enough to share a room with a stranger. John Nicholson and Samuel Hill were both traveling businessmen when they met in the lobby of the Central Hotel in Boscobel, Wis. There was just one vacancy with two beds, and in keeping with the times, the men decided to split it.

“There were no plasma TVs or pay-per-view back then, of course, so once they checked in, the men had nothing to do but talk. After awhile, they hit on a topic they were both passionate about– their faith. By the end of the evening, the men made plans to create an evangelical association for Christian businessmen.

“A year later, those men set up a meeting at a YMCA in Janesville, Wis., but were disheartened when only one other person showed up. That man was William Knights, and what he lacked in numbers he made up for in ideas. He suggested the group call themselves “The Gideons,” based on a story in the Old Testament, of a man leading a band of untrained men to battlefield victory.

“It took some ten years for the group to amass numbers, and most of the members were travelers just like its founders. The Gideons decided since they were already traveling the country, the best way to spread the good word was to put copies of the Bible in the hotel rooms they frequented. The first Gideon’s Bible was placed in a nightstand at the Superior Hotel in Superior, Mont. in 1908.

“More than 100 years later, the group has ballooned to more than 300,000 members and along the way added “International” to its name. Throughout its run, Gideons International has managed to place more 1.8 billion Bibles in hotels in 196 countries. On average, the group says it distributes more than two copies of the Bible per second, and often holds a ceremony with new hoteliers, bequeathing the building with its first book.”

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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.


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