How Culture Influences Sleep

A good night’s sleep is the crown of any hotel, and any place that invests in improving the experience is putting a spotlight on what really matters. The Fours Seasons recently commissioned a study undertaken by Ipsos of guests’ preferences, looking not only at how they like their beds, but their night time routines, and what they like on their bedside tables. The survey was revealing not only because 92% of guests have a preference over bed firmness, but because it was able to unveil some of the different bedtime rituals of people by culture.

Chinese and Russian guests had a preference for taking a shower or bath before bed, while American’s were more likely, perhaps unsurprisingly, to watch TV before turning in. The majority of Britons were likely to get ready for bed by curling up with a book. Though it’s not so cut and dry, British women were more likely to read a book vs British men who were more likely to watch TV, and Russian women were more likely to take a soak in a tub compared with Russian men who were more likely, you guessed it, to watch TV.

Unsurprisingly, 56% say that an outlet for charging devices is the most important thing to have on/near their bedside table. And, interestingly, the one thing that most respondents (72%) had in common was that even when at a hotel, they were likely to sleep on the same side of the bed as they did when at home.

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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.


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