The straddle generation. Not a term you’re likely to have heard before, but if you’re like me, you’re in it. Kim Hastreiter, editor of Papermag, has penned a superb column on what it’s like to have witnessed, and lived, the biggest transformation the world has seen. Don’t take my word for it. Read it for yourself.

She’s talking, of course, about the shift from analog to digital. The restructuring of power bases. The Age of Ideas. Where everyone has a voice. Distance is irrelevant. Opportunity abounds. The brave storm the podium. And while where change travels apace, we still seek comfort in simplicity.

I only need to close my eyes to see the 70s. A decade when BIC invented the disposable lighter. The VCR was introduced to the world. Personal computers were built, with floppy discs – tech that took another decade to really get a life. I worked with pen and paper. Gave presentations with slide boards. Today? What a different world. It’s a privilege to be a straddler. To have lived in two vastly different eras, and to have loved both. After all, while so much has changed, as Kim says, so much has stayed the same (like my love and use of pen, paper and fax).

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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.


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