World Business Forum Sydney 2: Seven Doors to ignite the creative spark

Photographer: Caleb Walsh

Lyn Heward, former Director of Creation, President and COO of the Creative Content Division of Cirque du Soleil

  1. Great expectations: live up to your potential.
  2. Surrender to your senses: live new experiences.
  3. Treasure hunting and creative transformation: invest in human potential.
  4. Nurturing environment: the right setting for personal growth and collective creativity.
  5. Constraints, challenges, differences and consumer expectations: let them be catalysts that can drive a creative process.
  6. Risk taking: do you ever get burned? R&D is the long and winding road to successful innovation.
  7. Keep it fresh: never loses sight of the vast human potential; share success

More at Business Research and Insights blog of NAB.

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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.


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