This idea that creatives can’t lead is bogus. The image of creative people as loose cannons, introverted obsessives, or people who “live in their own world” disassociated from the real challenges of life faced by everyday people, is one for the history books. In the Age of Now creative leaders thrive and flourish. We live in a VUCA world and it’s the people who make it Vibrant, Unreal, Crazy and Astounding who are tasked and ready to Win.

Creative leadership is about the possible. It’s about taking charge. Fail fast, learn fast, fix fast. Creative leaders start with language and they invent their own. They create a unique vocabulary that binds the group together. Whatever it is, the story must be founded on shared values to stay credible and relevant. Creativity is noisy and dynamic. It’s also contradictory.

However, creative leaders are not a common breed. You are looking for a hybrid who is both visionary and grounded. A person with one eye on the Now and one eye on the Future. To find them you have to hunt them down – and that’s what Saatchi & Saatchi Bulgaria did when looking for a creative leader for their agency. For an unconventional candidate they knew that an unconventional approach was only fitting, so they created this online test to find that special person. The trick is that you have to finish every part of the test before you are even considered for the role, and let me tell you, it ain’t no walk in the park.

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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.


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