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With rugby sevens now an Olympic sport, the game is growing rapidly in the US. In New York City, Play Rugby USA organises an annual Rugby Cup and it is going from strength to strength. They have a saying that drives how they operate: ‘What’s your 10 moment?’ And it has nothing to do with Dan Carter. It’s about hitting the impact zone. A 10 moment is when you see a real result from the effort you’ve put in.

For the Play Rugby USA team, it’s seeing kids picking up lessons in teamwork, getting pumped up about nutrition and nailing their events. It’s applicable to anyone, in any role. A 10 moment for me is seeing people be inspired and excited about what lies ahead. What’s yours?

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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.


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