Work Different, Think Different

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Those of us who can remember life before the internet and smartphones might associate brain training with crossword puzzles or Sudoku (which have long been purported to have positive impacts on the brain in terms of reducing the risk of dementia and Alzheimer’s).

Nowadays, there are around 1,500 different apps that help you train your brain, whether to test your memory, improve your language skills or tackle a mathematical problem if you’re that way inclined, or want to be.

A new app just out, called Peak, takes a slightly different approach to the brain training game. The point of difference is that it takes the game to the next level by turning it into a competition, allowing you to compare your scores to those of others in your age group. What’s a game without a little competition?

Another point of difference is that it allows users to compare their mental abilities with others in the same line of work. This provides useful feedback for users who want to find out how they stack up against their colleagues. It also has the potential to be used as a tool for recruiting. For example, the data available so far shows that some professions are more likely to excel on some skills than others. Police need rock solid memory. Software engineers need focus.

This begs the question, are there certain ‘top’ skills that employers should be focusing on when choosing employees? Or to flip it around, are our jobs doing some degree of their own subliminal brain training so that we excel in certain skills over others? I’d say there’s a bit of both.

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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.


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