What Most Parents Want to Teach Their Children

Image source:

Responsibility. It doesn’t matter what age, race, religion or political leaning they have, parents want to teach their children to be responsible – so says a Pew Research study on parenting.

Responsibility was overwhelmingly the most important trait, with 93% of parents saying it is especially important, and 55% rated it as one of their top three qualities (the other two being hard work, and helping others). Responsibilty can be variously defined as having a duty to deal with something, being accountable for something, and the opportunity or ability to act independently and make decisions without authorization. We want to raise children who make good decisions, who own their decisions, and who can be relied on. It means we can send them off into the world with greater comfort.

Responsibility is one of the four key fuels that drive people to be their best. Companies need to feel like a family and play like a team, and like a parent’s wish for his or her child, team members need to be given responsibility in order to thrive.

Recent Posts

Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.


Books on


Join us. Sign up for our blog.

Receive our regular updates in your in-box.