Have a Little Faith

Trust increases with age, according to research, and we’re getting older on a population basis, meaning that the older world we live in is also a more trusting world.

Considering there’s a positive link between trust and well-being, this can only be a good thing. It’s the main finding of a study from the University of Buffalo and Northwestern University; that cynicism and distrust tends to decline with age. One of the researchers, Michael Poulin, contemplates this shift in attitude, suggesting that our life experiences ‘soften’ the sometimes cynical society in which we live.

Trust is critical. It helps societies function. It makes us happier as people and it promotes well-being. It’s also another positive thing about getting older.

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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.


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